Copywriter | Biologist, plant enthusiast
Estela García is a Copywriter, Biologist specialized in Botany, and a plant enthusiast who has turned her home into a full-blown jungle. With over four years of experience writing for Atami, she creates blog content and other materials on plant nutrition, cultivation, and applied science.
She graduated from the University of Valencia and has worked at the city’s Botanical Garden, as well as completing training at INNEXO, Atami’s research partners in the Netherlands. Her mission is to break down complex scientific concepts into practical advice, helping growers—whether beginners or experts—get the most out of their plants.
When she’s not writing about fertilizers and substrates, you’ll probably find her tending to her indoor jungle or spending time with her partner and two cats, who don’t always respect her plants as much as she’d like.
Education: University of Valencia, INNEXO
Previous experience: City’s Botanical Garden
Autumn is not the end of the vegetable garden, even though it may seem so at first glance. With shorter days, the first rains and the cold knocking at the…
A garden can be much more than just pretty plants and flowers. It can be a living ecosystem. Think of vegetation, small animals, insects, microorganisms… all working together. Earthworms that…
“You are what you eat.” It’s not just a saying: every single cell in our body is built from what we put on our plates. And this is where your…
2025 is shaping up to be a challenging year for substrate raw materials. Unusually heavy rainfall across key peat-producing regions has resulted in one of the lowest peat harvests in…
Did you know agriculture accounts for almost a quarter of global greenhouse gas emissions? That means every crop we grow, every drop of water we use, and every input we…
The sector is moving fast. Between climate change, rising input costs and new consumer demands (taste, traceability and sustainability), successful growing is no longer just about producing more, but about…
August marks a turning point in the growing calendar for the Northern Hemisphere.The plants you lovingly sowed back in spring, or early summer, have now grown, bloomed, and are getting…
The secret’s in the soil. In recent years, as sustainability and environmental awareness have increased, farmers and cultivators are starting to change how they produce their crops, and taking better…
Timing is Everything. Harvesting crops at the right time can make all the difference. Whether you’re growing for flavour, shelf life, or maximum yield, picking your fruits and vegetables at…
Soil isn’t just dirt. It’s a living ecosystem.And if you want thriving plants, you need to care for what’s beneath the surface. Much of a grower’s success happens underground, literally….
Flowering is that moment you’ve been waiting for.After weeks of caring for every watering, every leaf, every inch of growth… the magic finally begins to show. Buds start to form.The…
Plant nutrition explained for successful growing A healthy plant needs much more than just sun and water. To grow, flower and bear tasty fruit, it requires complete and balanced nutrition….
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